LeadWharf vs CleanReach for commercial cleaning leads

If you are comparing LeadWharf vs CleanReach, both are outbound services for commercial cleaning companies, and both keep what they find to one company in an area. The difference is what you pay for. CleanReach sells a monthly platform: outreach, an AI that answers replies, booked walk-throughs, and a dashboard with a CRM and staff tools. LeadWharf sells a finished lead: a named decision-maker who has said they want recurring cleaning, checked by a person against five checks, with the walk-through already agreed.

Every fact about CleanReach below comes from its own website as of October 2026: the home page, its comparison page and its terms. Prices change, so check its site before you decide.

LeadWharf vs CleanReach at a glance

How does CleanReach work?

CleanReach works with commercial cleaning companies in the United States, the United Kingdom and Canada. It runs cold email and LinkedIn outreach to facility managers, property managers and building owners in your service area. When a prospect replies, its AI assistant, Velo, answers in what it says is under 30 seconds, works toward a confirmed walk-through and books it onto your calendar.

Its home page sets out a 90-day plan. A strategy call and onboarding on day 0. Your market mapped in week 1, including government tenders filtered to your area. Campaigns live in week 2. Walk-throughs on your calendar in weeks 3 to 6. A review of your numbers in week 12.

Every plan includes the full platform: the outreach, Velo, the tender feed, a growth dashboard, a CRM, staff management and a goals workspace. Add-ons for missed-call and review automation (£249 a month) and extra LinkedIn outreach (£499 a month) are listed in pounds. CleanReach also says the list of facilities and decision-makers it builds for your market is yours to keep.

How does LeadWharf work?

LeadWharf finds the person who signs for cleaning in a building in your area, confirms they want regular work, checks they have agreed to a walk-through and sends you the lead. On a short call we agree your patch: the area, the buildings you want and the smallest job worth your time. We learn your pitch through a short form, set up a dedicated, warmed email sending setup, find and verify the decision-makers, and write to them in your company's name.

A person qualifies each reply, and it becomes your lead only when all five checks are true:

1. It is in your area. The building sits inside the service area you drew.
2. They want regular work. The contact has said, in their own words, they want recurring cleaning at your frequency and job size.
3. You get the person who signs. A named decision-maker with a direct line.
4. They have a reason to change now. The current cleaner is letting them down, the contract is running out, they are moving in, or they have grown.
5. They are ready for a walk-through. They have already agreed to one. You are picking a time, not selling a meeting.

Within minutes you receive, by email, text and into your CRM, the company and building, building type and size, contact name and role, direct phone and email, what they need and how often, who cleans it now, why they are changing, when their contract ends or they want to start, and notes from the conversation in their own words. You pick a time, walk the building and write the quote. A lead that misses any check is never invoiced. The full process is on how it works.

What does each one cost?

CleanReach publishes its plans. As of October 2026:

• Starter: $1,000 a month, 7 to 10 enquiries expected.
• Growth: $2,000 a month, 15 to 25 enquiries expected.
• Scale: $3,500 a month, 25 to 40 enquiries expected.

Spread across the expected range, Starter works out at $100 to about $143 per enquiry and Scale at about $88 to $140. Those are our sums from its published figures. What you actually pay per enquiry depends on how many arrive in your month, since the fee is fixed and the volume is an estimate.

LeadWharf does not publish a price. The fee per qualified lead depends on the territory and is quoted on a call, after a one-time setup. Nothing is charged monthly, so a quiet month costs nothing beyond the leads you received. To compare the two fairly, work out the cost per signed contract with your own close rate in the cost per lead calculator. Our page on pay per lead vs retainer covers the wider trade-off between a fixed monthly fee and paying per result.

What about CleanReach's close rate figures?

CleanReach says booked walk-throughs close at 30% to 45%, and that shared enquiries from pay-per-lead marketplaces close at roughly 3% to 8%. It also puts shared marketplace leads at $25 to $90 each. Those figures appear on its own comparison page without a cited source, so treat them as CleanReach's claims rather than industry benchmarks.

Its broader point is fair: exclusive, outbound-sourced conversations usually face less price pressure than a form fill sent to several companies at once. That applies to LeadWharf leads too, which is why both services hold an area for one company. Our exclusive vs shared leads comparison sets out the math.

Where does CleanReach fall short?

• You pay for expected enquiries, not results. Plans are sold by an expected range, and its terms say it does not guarantee appointment numbers.
• It renews until you cancel in writing. A monthly subscription keeps billing through a slow month.
• An enquiry is not a qualified lead. Plans are counted in enquiries; recurring frequency, authority and a reason to change are not listed as checks you pay against.
• Software answers your prospects. Replies are handled by an AI assistant, not a person.
• A ramp you pay for. Expect a fixed monthly fee while campaigns ramp up over the first weeks.

Why LeadWharf is the better choice

• Appointment setting, paid per appointment. LeadWharf books the walk-through onto your calendar too, without a subscription.
• Or qualified leads. Each one has said they want recurring cleaning at your frequency and size, has a reason to change now, and has already agreed to a walk-through.
• A person checks every reply. Five checks, done by a person, not software.
• Nothing monthly, no contract. Never invoiced for a lead that misses a check.
• Works with the CRM you have. Leads go straight into your existing CRM within minutes.

Questions to ask either company

1. What counts as an enquiry or a lead I am paying for, in writing?
2. Has the contact confirmed recurring work, or only agreed to talk?
3. Will I speak to the person who signs the cleaning contract?
4. Who is the first voice the buyer hears from my company?
5. What is the notice period, and what do I owe if I stop mid-month?
6. What happens to the prospect list and conversation history if I leave?
7. What will I have spent before my first signed contract on a slow month?

For more vendors measured on the same points, see the best commercial cleaning lead generation companies.

LeadWharf or CleanReach: the verdict

LeadWharf. CleanReach charges every month for an expected range of enquiries it does not guarantee. LeadWharf charges only for what clears five checks, whether you want the walk-through booked onto your calendar or a lead already agreed to one, with your area held and nothing monthly. To check whether your area is open, book a call.

Last checked: October 2026.